With millions of people stuck at home due to the COVID-19 pandemic, you might be wondering how this will affect you selling your home, and showing it to potential buyers. Unfortunately, the tried and true methods of traditional showings and open houses are no longer available for many sellers — causing many homeowners and agents to rethink their sales strategy. With fewer opportunities to highlight your home’s selling points, how do you ensure that your listing stands out online?
The answer is increasing your home’s screen appeal! According to the National Association of Realtors (NAR), 93% of millennials start their search for a new house online. Here are some tips to help showcase your home to potential buyers online.
Staging is the art of furnishing a home and adding decor to make it look beautiful for listing photos, creating a more impactful online impression, and highlighting its best selling features. Put simply; staging is expert dressing up to help sell your home fast! Home staging is an effective marketing tactic that can make your home feel brighter, more attractive, and homey. In fact, according to a study conducted by NAR, 31% of buyers increased their purchase offer by up to 5% on homes that were staged. If you want to reap the benefits of a staged listing, here are the steps to take;
- Clean & Declutter – If you want to reap the benefits of a staged listing, the first thing you have to do is thoroughly clean and declutter your home. It’s important to pack away personal photographs, pets toys, and kid toys so that potential buyers have a neutral canvas. In addition, decluttering your home can help to make it appear bigger and more spacious.
- Rearrange Your Furniture – Although your rooms may be arranged exactly how you like it, there’s always a possibility that your furniture is not effectively maximizing the available space — especially when it comes to on the screen. Consider removing large or heavy pieces of furniture and putting them in storage if they make your room look smaller or darker in photographs. When selling your home, it’s also essential to use each room as intended, for example; although you might like using the dining room as a home gym, in most cases, buyers online would like to see the traditional use of rooms.
- Brighten the Place Up – If your walls need a lick of paint or you minor cosmetic repairs that need completing, take care of those tasks before your home is photographed. Even replacing light bulbs can make a world of difference in a dark home — and ensure it looks better on screen.
Consider virtual staging
If you love the idea of staging your home — but it’s already empty — consider virtual staging to improve your online views. Virtual staging involves digitally adding furnishings to your home that can help buyers to visualize the space and imagine themselves living there.
The main benefit of virtual staging is that it’s an affordable way to ensure that your home stands out online and gets more attention from buyers — which is vital in today’s world.
Hire a Professional Real Estate Agent
Professional real estate agents understand their local market and what it takes to sell a home quickly — and for top dollar. If you’d like to ensure your home looks great on screen, be sure to ask potential agents how they plan to market your property and on what websites it will be featured. For example, does the agent hire a professional photographer to take their listing photos? Or do they provide a virtual tour as part of their listing service? These questions can help you determine how the agent is planning to get your home the most exposure possible and secure a timely sale.
The Bottom Line
Selling your home during a global pandemic can seem like an impossible task, but with professional advice and some creative problem solving, you can be sure to get the sale you want — for the price you want.